Valuation

Is your startup attractive to investors?

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You have a great idea, and you have built a business model and started working on a prototype. The days are long and fun but your funds are getting drained – and it is only a question of time before your significant other tells you to “cut your hair and get a normal job!” – […]

Strategy

5 steps to making your SWOT more useful

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SWOT analysis is a standard tool for many businesses. It stands for Strength-Weaknesses-Opportunities-Threats and is an assessment method meant to help businesses analyze their internal and external strategic risks and opportunities. The information is collected in a matrix: The key to using the SWOT method successfully is to have a good grasp of the business […]